Celeb Make-Up Artist: Lisa Potter-Dixon’s Top Tips

Whether you’ve been doing make-up for five days or 15 years, we all have some beauty questions. From cleaning make-up brushes to choosing foundation, Benefit’s Head Make-Up Artist, Lisa Potter-Dixon has all the answers…

Benefit Brow Artist Lisa Potter-Dixon

Lisa Potter-Dixon, Head Make-up Artist & National Brow Artist for Benefit Cosmetics

Lisa Potter-Dixon’s Top Make-Up and Beauty Tips

How do I get rid of under-eye circles?

‘Getting rid’ of under-eye circles completely is almost impossible. However, there are definitely a few things you can do to fade and cover them. Firstly, hydration and sleep are key, lots of water is a game changer and using a good quality eye cream always helps! To cover any darkness, try using a yellow-based eye primer and a brightening concealer. The primer will help to knock back the darkness, and the concealer will help to cover. Apply both under the eye and on the eye lid for optimal results. This is because the skin around the eye is 40 percent thinner than anywhere else on the face, so concealing the entire eye area is key. My fave Benefit products are the Stay Don’t Stray eye primer and Boi-ing brightening concealer.

What’s the best foundation for each skin type?

Personally, I love liquid foundations over powder. A dewy base is best for those with dry skin as it will add the look of hydration to the complexion. Benefit’s Hello Flawless foundation is perfect as it builds and blends easily to give the most gorgeous finish. For oily to combination skin, try the new Hello Happy. This is a soft blur foundation with a satin finish. It helps to even out the skin, whilst giving a really natural finish. It’s also oil free but if you’re prone to oily or porous skin, try a mattifying primer, such as Benefit’s Porefessional, under your base.

My makeup disappears by the afternoon—what am I doing wrong?

It sounds like you need a primer! Primers are like make-up magnets as they lock in your make-up for longer. Benefit’s Porefessional Pearl primer is my fave. It aims to minimises the appearance of pores and fine lines, takes away excess oil, and helps to keep your make-up in place for longer, whilst also brightening the complexion. A total wonder product!

How do you make contour appear natural?

Sweep your bronzer in a figure of three, either side of your face, starting at the forehead, then down to the cheekbones, and finally to under the jaw bone. This hits the places you naturally tan giving you a healthy glow.

If you could only take five make-up products with you on holiday, what would they be?

SPF Ultra Sun 50 is my fave, so that’s always a staple in my bag. A golden highlighter like Benefit’s Sunbeam is perfect to give a glow and Gimme Brow adds a bit of volume to my brows (plus, it’s also waterproof!) I’d also pack a coral lipstick to use both on my cheeks and lips, and would also take hydrating toner to keep my skin cool.

Benefit make-up colour swatches

Image: Istock

Every top eyebrow question answered…

I’ve over plucked my brows and they won’t grow back. What are your top tips?

Fill them in with an ultra-fine pencil like Benefit’s Precisely My Brow pencil, as this creates hair like strokes. Then go over the top with a fibre gel like Gimme Brow as this will add the immediate volume you’re looking for.

What’s best: waxing, threading or tweezing?

At Benefit we wax to remove the hair and then tweeze to shape. This always gives the best results!

What should I do in between appointments?

If you get your brows waxed every four to six weeks, then they should always look pretty great. But if you need to, cover any stray hairs with concealer.

How can I draw my brows in so they don’t look fake?

It’s important to not add too much weight at the front of the brow as this can give them that ‘fake’ look. And remember, less is more!

What colour should my brows be?

A good rule of thumb is to always pick a brow shade that matches the hair on your eyebrows, not the hair on your head as most of us dye our hair.

Benefit gimme brow make-up

The important application process…

How often should I wash my make-up brushes?

As a make-up artist, I clean my brushes after every use. However, if you are just using them on yourself, once a week is fine. Brushes hold a lot of bacteria, so cleaning them is super important.

What’s the best way to apply foundation?

I love using a damp Beauty Blender. I find by bouncing your foundation in with this, you get a super even finish. Of course, using your fingers or a brush is also fine, but a sponge is my personal preference.

Is there a correct way to apply make-up? And if so, in which order?

There’s no set order and it’s completely up to you. It doesn’t really matter if you start with foundation or concealer, for example. However, if you’re creating a smokey eye, I would always recommend filling in your eyebrows first as they frame and balance your face.

beauty questions answered

Image: Istock


Benefit Cosmetics will also be on hand to talk through the latest make-up trends and give you tips on how to get the best brows ever before answering all your pressing beauty queries at our amazing Style Masterclasses. Read more about our Aberdeen and Ayrshire events for all the latest details!

With thanks to Lisa Potter-Dixon, Head Makeup Artist & National Brow Artist for Benefit Cosmetics.


Eve MacDonald

I write features and web articles on everything from fashion, beauty and interiors to food, drink and real life. If you're looking to get in touch, please contact me on: evemacdonald@no1magazine.co.uk