Well that may be a slight overstatement but we're excited by the news of a new product. Dove and Sure are said to be releasing a new deodorant next month that not only leaves you smelling fresh and is gentle to the skin – it also has another winning feature – it slows down hair growth!

For any of you who hate the daily armpit shave and are taunted by the seemingly never-ending amount of stubble in your armpit, you'll know that this is a product that has been long-awaited.

The company that makes both brands of deodorant claim that after four weeks, ladies should find that the armpit hair is finer. less noticeable and easier to remove - at last!